I design not just for screens but for the people behind them,
crafting solutions that are intuitive, accessible, and engaging.
Explore My Projects
A bit about me…
Ciao! I’m Giulia, a UX/UI designer based in London, originally from Italy, creating digital experiences that feel clear, calm, and easy to move through. I’ve always been drawn to making things make sense - organizing and refining ideas until they feel natural.
Before transitioning into design, I worked in people-facing roles where I helped businesses run, grow, and connect with their customers. I started in my family’s business in Italy, then moved to the United States, where I turned my passion for wine into sales roles within hospitality-driven environments. Those experiences taught me ownership, adaptability, and how every detail shapes perception.
Along the way, I became involved in visual communication and social media, refining how things looked and felt to make them more intentional and inviting. That’s when I realised I wanted to design experiences, not just support them.
Today, I bring that same mindset into UX/UI design, creating thoughtful interfaces that balance aesthetics with clarity and intention.
Skills
UX Design
UI Design
Design Systems
UX Research
Wireframing
Usability Testing
Interaction Design
Prototyping
Visual Design
Problem Solving
Responsive Design